Speed decides who gets the site visit
A serious buyer enquiring on 99acres, MagicBricks or Housing.com doesn't enquire at one project, they enquire at five. The team that responds first, with something useful, is the one that gets the site visit; the team that calls back tomorrow is returning a call the buyer no longer remembers making.
That's the whole case for WhatsApp in real estate: the first response can be automatic, instant, and better than a phone call, because it carries the brochure, the price sheet and a button to book a visit.
Doing this from a broker's personal WhatsApp doesn't scale. Leads live in whichever phone answered them, nothing is measurable, and a "new tower launched" blast forwarded to 800 saved contacts is the pattern that gets numbers banned. The API version puts every conversation on one business number, shared by the whole team, with automation underneath, the general case is covered in our page on responding to leads faster.
Property lead follow-up on WhatsApp, step by step
The follow-up sequence that works is not complicated, it's just consistent, which is exactly what humans are bad at and automation is good at:
- Minute 0: auto-reply with the project brochure PDF, starting price, and two buttons "Book a site visit" and "Talk to our team".
- The qualification flow: a short bot asks budget range, preferred configuration (2BHK/3BHK), and purchase timeline, then tags the lead and assigns it to a salesperson.
- Day 1 and Day 3: if there's no reply, a gentle nudge with one new piece of information, payment plan, possession date, or a walkthrough video link.
- After the visit: a thank-you the same evening, then the cost sheet, then availability updates while the buyer decides.
Every message lands in the same chat thread, so when the salesperson finally talks to the buyer, the full context is already there. Leads from Facebook and Instagram ads flow in the same way, see Facebook leads to WhatsApp.
What real estate teams run on Growcord
Instant lead response
Portal and ad leads get the brochure, pricing and a visit-booking button within seconds, before a competitor's telecaller dials.
Qualification flow
A no-code bot asks budget, configuration and timeline, tags the answers, and routes hot leads straight to a salesperson.
Site visit booking and reminders
Buyers pick a slot in chat; confirmations go out immediately and reminders the evening before and morning of the visit, with the location pin.
Pipeline as your broker CRM
Stages like New, Qualified, Visit booked, Visited, Negotiation, Closed, every lead visible, nothing lost in a telecaller's diary.
Launch and price-revision broadcasts
Announce a new tower, an offer ending, or a price revision to opted-in leads, filtered by budget and configuration tags.
One number, whole team
Telecallers and closers share one inbox with assignment and full history, conversations don't leave with an employee.
Site visit booking that survives the weekend
Site visits are booked in chat and forgotten by Sunday. The fix is the same reminder pattern that works everywhere else: confirmation at booking, a reminder the previous evening, and one more two hours before with the location pin and the site manager's name.
Buyers who need to move the visit tap Reschedule instead of silently not showing up, which is the difference between a wasted Sunday for your site team and a rebooked slot.
Three templates a sales team can adapt
Instant enquiry reply: "Thanks for your interest in Palm Heights, Ravi! Sharing the brochure and floor plans. 2 & 3 BHK from ₹74L, possession Dec 2027, RERA: P52100012345. Reply 1 to book a site visit, 2 for a call from our team."
Visit reminder: "Hi Ravi, reminder for your site visit to Palm Heights tomorrow, Sun 17 Aug, 11 am. Location pin: [link]. Ask for Suresh at the experience centre. Reply 1 to confirm, 2 to reschedule."
Post-visit follow-up: "Ravi, thank you for visiting Palm Heights today. Attaching the cost sheet for the 3BHK you shortlisted. The current payment plan is valid till month-end, reply if you'd like us to hold a unit or arrange a second visit."
Promotional templates go to opted-in leads only, an enquiry on a portal or ad form is the opt-in, and every broadcast should carry an opt-out line. The opt-in guide covers formats; note that RERA advertising norms expect the project's registration number in promotional material, so keep it in the template.
A broker CRM that lives where the conversations are
Most brokerages don't fail for lack of leads; they fail because follow-up depends on memory. Growcord's sales pipeline attaches stages, tags and notes to the same contacts you're chatting with, so "show me everyone who visited but hasn't been called this week" is a filter, not an interrogation of three telecallers. For teams already on a CRM, the API and webhooks push leads and stage changes both ways.
Going live before the next launch
Connect the sales number
Put a business number on the API through Growcord's guided Meta verification, the number your hoardings and portal listings already show.
Wire up your lead sources
Connect portals and lead ads via Zapier or webhooks so every enquiry creates a contact and fires the instant-reply template.
Build the qualification flow
Drag-and-drop the budget/configuration/timeline questions, set the tags, and route qualified leads to your team's inbox.
Set up the pipeline and templates
Create the visit-reminder and follow-up templates, define your stages, and start moving leads instead of losing them.
What it costs a brokerage or developer
Growcord's plans start at ₹299/month (₹99/month billed yearly) with 200 conversations included; a sales team doing volume typically sits on Startup at ₹799/month (₹399 yearly, 1,000 conversations) or Commerce at ₹1,999/month. Meta's per-conversation fees are on top, at Meta's published rate with no markup from us, a marketing conversation in India runs roughly ₹0.78–0.88, so a 1,000-lead launch broadcast costs about ₹850 in Meta fees, shown before you press send.
Extra team seats are ₹149/month and extra numbers ₹299/month, useful when each project gets its own line. Subscriptions carry a 7-day unconditional money-back guarantee, so testing this on one launch is a reversible decision. Full details on the pricing page.
Reply to your next portal lead in under a minute
Free tier: one number and 50 conversations a month, enough to test the instant-reply flow on live leads.
Start free, no card neededWhy Growcord
What you get here that you don't get elsewhere
Frequently asked questions
How do I connect 99acres or MagicBricks leads to WhatsApp?
Route the portal's lead notification into Growcord through Zapier or a custom webhook. Each new lead becomes a contact, gets tagged with the project and source, and receives the instant-reply template with the brochure and a visit-booking button, usually within seconds of the enquiry.
Can I send brochures, floor plans and walkthrough videos?
Yes. Templates and chat messages support PDFs, images and video, so the brochure and floor plans go in the very first reply and the walkthrough video in a follow-up. Buyers keep them in the chat, which beats an email attachment they'll never find again.
Will a project launch broadcast get my number banned?
Not on the official API, sent properly. Launch broadcasts use Meta-approved templates and go to leads who enquired or opted in, with an opt-out line included. What hurts accounts is messaging bought databases, blocks pile up, your quality rating falls, and Meta freezes your sending tier.
Can my whole team of telecallers use one number?
Yes. That's the point of the shared inbox: every telecaller and closer logs in to the same number, leads are assigned so two people don't call the same buyer, and managers see every conversation. Seats are included in plans, with extra members at ₹149/month.
Does this replace my real estate CRM?
For many brokerages, yes, pipeline stages, tags, notes and follow-up automation cover what they used the CRM for, attached directly to the WhatsApp thread. Larger developers usually keep their CRM and sync it with Growcord through the REST API and webhooks, so stage changes flow both ways.
What does it cost per month for a small brokerage?
From ₹299/month (₹99/month billed yearly) plus Meta's conversation fees. A two-person brokerage answering enquiries and sending visit reminders fits the Basic plan; add roughly ₹0.78–0.88 per marketing conversation when you broadcast. The free tier, 50 conversations a month, lets you trial it on real leads first.
Why businesses pick Growcord
Official WhatsApp Business API
Built on Meta's Cloud API, the sanctioned channel, not a modded app. No number-ban roulette.
Indian pricing, GST invoice
Plans from ₹99/month billed yearly. Paid in ₹ via Razorpay, with a proper GST invoice every time.
Free tier, no card needed
1 number and 50 conversations a month to prove it on real customers before paying anything.
Support from New Delhi, in IST
A real team on email and WhatsApp, Monday to Saturday 10:00–19:00 IST, not a ticket void.
Talk to us
Get set up on WhatsApp this week
Tell us what you sell and how many customers you message. We'll reply on WhatsApp with the plan that fits and, if you want it, walk you through the Meta approval step.
- No sales call unless you ask for one
- Answers from the team that builds it, in IST hours
- Free tier available. You can start before you decide
Documentation and official resources
Keep reading
Related guides and comparisons
Last updated: 2026-08-07