Two grey ticks is not a report
Send an offer to 2,000 customers from the Business app and here is everything you learn afterwards: nothing. You can open chats one by one and squint at ticks, but there's no count of how many people received the message, no read total, and no way to tell whether Sunday's campaign did better than the one before Diwali. So decisions get made on feel "the response seemed okay", and the same campaign gets repeated whether it worked or not.
The gap matters because WhatsApp campaigns cost real money. Meta bills per conversation, and Growcord shows that spend as credits. If you can't put the cost of a send next to what it produced, you can't tell a ₹800 campaign that brought thirty replies apart from a ₹800 campaign that brought three.
There's a second, quieter reason to watch the numbers: account health. A delivery rate that slips month over month usually means stale numbers or rising blocks, and blocks feed the quality rating Meta uses to set your messaging tier. Reports surface that drift while it's still cheap to fix.
WhatsApp campaign reports: four steps, three gaps
Every Growcord campaign report is the same four-step funnel, sent, delivered, read, replied, and each gap between two steps points at a different fix:
- Sent → delivered. Undelivered messages mean dead numbers, customers who blocked you, or people without WhatsApp. A widening gap says: clean the list.
- Delivered → read. Delivered but unread usually points at timing or fatigue, you're messaging at 3 pm on a working Tuesday, or too often.
- Read → replied. Read but ignored is a message problem: the offer or the call to action didn't earn a response.
- Replied. The number that pays the bills. Replies land in the shared inbox, attached to the campaign that produced them.
One honest caveat on read counts: WhatsApp only reports a read when the customer has read receipts switched on. Some people turn them off, so your true read rate is always somewhat higher than the reported one. Treat the reported figure as a floor, and compare campaigns against each other rather than against an imagined 100%.
What Growcord's analytics cover
Per-campaign funnel
Sent, delivered, read and replied counts for every broadcast, updating live as receipts arrive from Meta.
Cost beside results
Each campaign shows what it consumed in credits. Cost per reply becomes one division, not a spreadsheet project.
Conversation volume
Messages in and out over time, split by Meta's conversation categories, so the bill and the activity line up.
Quality in view
Watch the health signals Meta uses to set your messaging tier before a dip turns into a frozen limit.
Replies, not just reads
Answers flow into the team inbox and count toward the campaign that caused them, the metric closest to revenue.
Raw events via webhooks
Developers can subscribe to per-message status webhooks and pipe the data into their own warehouse or dashboard.
How a campaign report fills in
Send a broadcast
Pick a segment and an approved template, schedule the time. Growcord shows the estimated credit cost before you confirm.
Receipts stream back
Meta sends sent, delivered and read statuses over webhooks within seconds of each event. The funnel updates live, no refresh, no export.
Replies attach themselves
When a customer writes back, the conversation opens in the shared inbox and the campaign's reply count ticks up.
Compare, then repeat what worked
The next campaign sits beside the last one. Keep the audience, template and send time that read and replied; drop the ones that didn't.
Reading WhatsApp delivery and read rates honestly
On a clean, opted-in list, WhatsApp delivery rates are typically very high. The misses are almost always numbers that no longer exist or customers who blocked you. Read rates on WhatsApp are commonly reported far above email open rates, which is much of why the channel is worth its per-conversation price; our WhatsApp vs SMS vs email comparison puts the channels side by side without the folklore.
Resist copying benchmark numbers from vendor blogs, though. Your first two or three campaigns *are* your benchmark. What matters after that is the trend: if reads fall while frequency rises, you're sending too often; if replies fall while reads hold, the message needs work, not the list.
WhatsApp message tracking beyond the campaign screen
Two practical extensions once the basics are running:
- Track clicks to your website with UTM parameters. Message receipts don't tell you who tapped a link, but a URL tagged with
utm_source=whatsappand a campaign name shows up in your web analytics, so orders can be attributed to the exact send. - Make responses countable with quick-reply buttons. A template button like "Yes, interested" produces a structured reply you can count, which beats guessing intent from free-text answers.
Developers who want more than the dashboard can pull everything through the REST API and webhooks, per-message statuses, inbound messages, the lot, and build whatever reporting the business needs.
None of this costs extra. Reports are part of every Growcord plan, including the free tier (1 number, 50 conversations a month). Paid plans start at ₹299/month, ₹99/month billed yearly, with a 7-day money-back guarantee if the reports don't tell you anything you can act on.
The pricing page lists every plan; the conversation pricing guide explains the Meta fees that show up as credit spend in your reports, charged at Meta's published rate with nothing added on top.
See your first campaign report this week
The free tier includes 50 conversations a month, enough to send a real campaign and watch the funnel fill in before paying anything.
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What you get here that you don't get elsewhere
Frequently asked questions
Can I see who read my WhatsApp broadcast?
Yes. Campaign reports in Growcord show delivered and read status per campaign and per contact, so you can see exactly which customers read Sunday's offer and which never received it. The one limit is Meta's: a read is only reported when the customer has read receipts enabled on their phone.
Why is my read rate lower than my delivery rate?
Some of the gap is real, people who received the message and didn't open it, usually a timing or frequency issue. Some of it is invisible reads: customers with read receipts switched off show as delivered forever even after reading. Your reported read rate is a floor, so watch its trend across campaigns rather than the absolute number.
Can I track clicks on links in WhatsApp messages?
Not from message receipts, WhatsApp reports sent, delivered and read, not link taps. The reliable workaround is UTM parameters: tag the URL in your template with a source and campaign name, and your website analytics will attribute the visits and orders to that exact send. Quick-reply buttons are the other measurable response.
What is a good read rate for a WhatsApp campaign?
WhatsApp reads are commonly reported far above email opens, but published benchmarks vary too much to be a target. A better method: treat your first campaigns to a clean opted-in list as your own baseline, then judge each send against it. Falling reads usually mean too much frequency; steady reads with falling replies mean the message itself needs work.
Can I export the data or pull it into my own dashboard?
Yes, through the developer surface. Growcord exposes a REST API and per-message status webhooks, so you can stream sent/delivered/read events and inbound replies into your own database, BI tool or spreadsheet and build any report the dashboard doesn't ship with.
How do I know what a campaign cost?
Twice over. Before you confirm a send, Growcord shows the estimated credit cost for the audience you picked. After the send, the campaign report shows actual credit consumption next to the delivered, read and reply counts, Meta's conversation fees are billed as credits at Meta's published rate with zero markup, category by category, so you can see what each reply actually cost you.
Why businesses pick Growcord
Official WhatsApp Business API
Built on Meta's Cloud API, the sanctioned channel, not a modded app. No number-ban roulette.
Indian pricing, GST invoice
Plans from ₹99/month billed yearly. Paid in ₹ via Razorpay, with a proper GST invoice every time.
Free tier, no card needed
1 number and 50 conversations a month to prove it on real customers before paying anything.
Support from New Delhi, in IST
A real team on email and WhatsApp, Monday to Saturday 10:00–19:00 IST, not a ticket void.
Talk to us
Get set up on WhatsApp this week
Tell us what you sell and how many customers you message. We'll reply on WhatsApp with the plan that fits and, if you want it, walk you through the Meta approval step.
- No sales call unless you ask for one
- Answers from the team that builds it, in IST hours
- Free tier available. You can start before you decide
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Last updated: 2026-08-07