Who each platform fits
An honest verdict first. Wati is a mature, well-built product, and if your team lives across WhatsApp *and* Instagram, wants a HubSpot connection, or needs high-throughput enterprise messaging, it earns its price.
Teams that only need one channel, WhatsApp, and mostly send campaigns, run a bot, and answer chats together are paying for a lot of platform they won't open. That's the team Growcord is built for: Indian small and mid-size businesses that want the official API without a helpdesk-platform bill.
What Wati genuinely does well, based on its published plans: an omnichannel inbox, Instagram automation and a HubSpot integration on Pro, a dedicated customer success manager and volume discounts on Business, 24×7 support on higher tiers, and a ₹999 pay-as-you-go option for people who only want to test bulk campaigns. None of that is spin, if those are your requirements, shortlist Wati.
Wati pricing in 2026, as published
Wati's India pricing (checked August 2026): the Growth plan is listed at ₹2,499/month, around ₹2,199/month on annual billing, and includes 3 users with no option to add more seats on that plan. Broadcasts on Growth are capped at 15,000 per month.
Pro, listed at ₹5,999/month, includes 5 users with additional users at $24/user/month (roughly ₹2,000), unlimited broadcasts and more integrations. Meta's per-conversation charges are billed on top of every plan, on Wati and on every other provider including Growcord, the conversation pricing guide explains those categories.
The practical sting is the seat wall: a 4-person team can't stay on Growth at all. On Growcord, a team member is a ₹149/month add-on on any paid plan, so growing from 3 people to 5 costs ₹298 more, not a jump to a ₹5,999 tier.
Growcord vs Wati, side by side
| Wati | Growcord | |
|---|---|---|
Entry plan | ₹2,499/month (Growth, ~₹2,199 on annual billing) | ₹299/month, or ₹99/month billed yearly |
Free way to start | 7-day trial; ₹999 one-time pay-as-you-go pack | ✓ Free tier, 1 number, 50 conversations/month, no end date |
Users on entry plan | 3, with no extra seats until Pro | Extra member ₹149/month on any paid plan |
Broadcast cap | 15,000/month on Growth; unlimited on Pro | ✓ No product cap, Meta quality tiers apply |
Campaign scheduling | ✓ Included | ✓ Included on all paid plans |
No-code chatbot | ✓ Builder included; advanced bots on Pro | ✓ Flow builder on all paid plans |
Shared team inbox | ✓ Included | ✓ Included, with roles |
Shopify integration | Paid add-on ($4.99/month, Pro plan) | ✓ Included, plus WooCommerce, Zapier and webhooks |
Ecommerce automations | Via integrations | ✓ Abandoned cart, COD confirmation, order updates, back-in-stock, review requests |
Meta conversation fees | Billed on top, per template type | ✓ Meta's exact published rate, Growcord adds nothing on top |
Billing and invoicing | Monthly or annual | ✓ Razorpay, monthly or yearly, GST invoice |
Competitor pricing and features as published on their website, checked August 2026.
Cheaper than Wati, without losing the parts you use
Run the year. Wati Growth at ₹2,499/month is ₹29,988 a year before Meta's conversation charges. Growcord Basic billed yearly is ₹99/month, ₹1,188 a year, with 200 included conversations a month, and Startup at ₹399/month billed yearly (₹4,788/year) covers 1,000 conversations a month. Extra conversation blocks are ₹399 per 1,000.
Both platforms pass on Meta's per-conversation fees, so the only figure that genuinely differs is the platform fee, and ₹28,800 of annual difference buys roughly 34,000 marketing conversations at Meta's India rate. Growcord adds nothing to that rate; it earns on the subscription, which is also why a 7-day money-back guarantee costs it nothing to offer. The pricing page lays out every Growcord plan next to the add-ons.
What you don't give up: campaigns with scheduling and per-campaign reports (broadcast software covers how sends work), a no-code chatbot builder, a shared team inbox, contacts with tags and segments, sales pipelines, template management synced with Meta approval, and a REST API with webhooks for developers.
Other Wati competitors in India, briefly
If you're shortlisting, the same August 2026 check puts Interakt at ₹2,799/month for Growth, AiSensy at ₹1,500/month with the chatbot builder as a ₹2,500/month add-on, Gallabox at ₹2,399/month billed yearly with a 3-user cap, and DoubleTick at ₹3,000/month on yearly billing.
All of them are official API providers; the differences are price structure and which features sit behind which tier. The best WhatsApp API providers in India round-up compares the whole field.
What every Growcord paid plan includes
Broadcasts and scheduling
Template campaigns to tags and segments, scheduled sends, delivery and read reports per campaign.
No-code bot flows
A visual flow builder plus auto-replies, no separate chatbot add-on fee, no developer needed.
Shared team inbox
Everyone answers from one number with roles. Extra members are ₹149/month, not a plan upgrade.
Store automations
Abandoned cart, COD confirmation, order updates, back-in-stock and review requests for Shopify and WooCommerce.
REST API and webhooks
API keys, message endpoints and webhooks for custom systems, documented and included.
Transparent billing
Razorpay payments, GST invoices, and Meta conversation fees shown as credits before you send.
Switching from Wati to Growcord
Start on the free tier
Sign up and poke around the inbox, campaigns and bot builder. The free tier includes 1 number and 50 conversations a month, no card needed.
Move your WhatsApp number
Connect via Meta's embedded signup. Your number, display name, quality rating and green tick live with your WhatsApp Business Account and travel with it. Chat history doesn't migrate on any provider, export anything you need from Wati first.
Bring contacts and templates
Export contacts from Wati as CSV and import with tags. Recreate your templates in Growcord and submit to Meta, approval usually takes minutes to a few hours.
Repoint integrations and send
Reconnect Shopify, WooCommerce or Zapier, switch webhook URLs if you use the API, and run your first campaign against a small segment.
Try the whole platform before paying anything
Free tier: 1 number and 50 conversations a month. Paid plans from ₹99/month billed yearly when you're ready.
Start free, no card neededWhy Growcord
What you get here that you don't get elsewhere
Frequently asked questions
How much does Wati cost in India?
As of August 2026, Wati's Growth plan is listed at ₹2,499/month (about ₹2,199/month on annual billing) with 3 users and a 15,000-broadcast monthly cap, and Pro at ₹5,999/month with 5 users. Meta's per-conversation charges are billed on top. Extra seats aren't available on Growth at all, that's the most common reason teams outgrow the entry plan.
What is the best Wati alternative in India?
It depends on what you use. For WhatsApp-only teams that want campaigns, bots, a shared inbox and store automations at SME pricing, Growcord starts at ₹299/month (₹99/month billed yearly) with a free tier to test. If you need Instagram in the same inbox, look at Interakt or Gallabox instead, both bundle it, at higher prices.
Is Growcord cheaper than Wati?
On platform fees, yes: Growcord's entry plan is ₹299/month, or ₹99/month billed yearly, against Wati Growth at ₹2,499/month as listed in August 2026. Meta's conversation charges apply on both. Growcord passes Meta's published rate through with nothing added and shows the campaign estimate before you send, and every subscription carries a 7-day unconditional money-back guarantee if it turns out not to fit.
Can I move my WhatsApp number from Wati to Growcord?
Yes. You reconnect the number through Meta's embedded signup, and the number, display name, quality rating and green tick stay with your WhatsApp Business Account. Chat history doesn't transfer between providers, so export any conversations you need from Wati before you switch.
Will I lose my approved templates when I leave Wati?
Templates belong to the WhatsApp Business Account, so if you keep the same WABA they generally remain approved. If your WABA was created under the provider's business and you need a fresh one, you'll recreate templates in Growcord and resubmit, Meta approval typically takes minutes to a few hours per template.
Does Wati limit how many broadcasts I can send?
On the Growth plan, yes, Wati's pricing page lists 15,000 broadcasts per month, with unlimited broadcasts from Pro upward (checked August 2026). Growcord has no product-level broadcast cap; your ceiling is Meta's messaging tier, which starts at 1,000 unique customers per day and rises as you send with good quality.
Why businesses pick Growcord
Official WhatsApp Business API
Built on Meta's Cloud API, the sanctioned channel, not a modded app. No number-ban roulette.
Indian pricing, GST invoice
Plans from ₹99/month billed yearly. Paid in ₹ via Razorpay, with a proper GST invoice every time.
Free tier, no card needed
1 number and 50 conversations a month to prove it on real customers before paying anything.
Support from New Delhi, in IST
A real team on email and WhatsApp, Monday to Saturday 10:00–19:00 IST, not a ticket void.
Talk to us
Get set up on WhatsApp this week
Tell us what you sell and how many customers you message. We'll reply on WhatsApp with the plan that fits and, if you want it, walk you through the Meta approval step.
- No sales call unless you ask for one
- Answers from the team that builds it, in IST hours
- Free tier available. You can start before you decide
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Last updated: 2026-08-07