WhatsApp template message examples that pass approval

What an approved template format looks like

Before the examples, the rules that decide approval. A template has up to four parts: an optional header (text, image, video or PDF), a required body, an optional short footer, and optional buttons, quick replies like "Confirm", or links and phone numbers. Personalisation uses numbered variables written as {{1}}, {{2}} and so on; at submission you provide sample values so the reviewer can see a realistic message.

Every template is assigned a category, marketing, utility or authentication, and the category sets what each send costs (about ₹0.86 for marketing and ₹0.115 for utility in India, as of August 2026; the conversation pricing guide has the full rate card). The single most common rejection is promotional copy submitted as utility: reviewers recategorise or reject it, so label honestly from the start.

Three formatting habits keep approvals fast: keep variables surrounded by static text (a message that's mostly placeholders gets rejected), use full URLs rather than link shorteners, and give every marketing template an opt-out line. The examples below follow all three.

Marketing template examples

1. Festival offer

Hi {{1}}, Diwali prices are live at {{2}}. Flat 20% off everything till Sunday, use code {{3}} at checkout. Shop: {{4}}. Reply STOP to opt out.

2. New collection launch

Hi {{1}}, the new {{2}} collection just landed. As a regular customer you get early access until Friday before we announce it anywhere else: {{3}}. Reply STOP to opt out.

3. Coupon for repeat customers

Hi {{1}}, thank you for ordering with us again this year. Here's ₹{{2}} off your next order, code {{3}}, valid for 7 days. Reply STOP to opt out.

4. Event or webinar invite

Hi {{1}}, we're hosting a free session on {{2}} this {{3}} at {{4}} IST. Seats are limited, reply YES and we'll send you the joining link. Reply STOP to opt out.

5. Winback for lapsed customers

Hi {{1}}, it's been a while since your last visit. We've kept a 15% welcome-back code for you: {{2}}, valid till {{3}}. Reply STOP to opt out.

Add a quick-reply button ("Show me") or a link button to each of these, button taps are how you measure interest, and replies open a free 24-hour service window where your team or a bot can close the sale.

Utility template examples

Utility templates must relate to a transaction the customer already has with you. Kept clean of promotion, they're cheap, and free when sent inside an open service window.

6. Order confirmation

Hi {{1}}, your order {{2}} is confirmed. Total: ₹{{3}}, paid by {{4}}. We'll message you here the moment it ships. Track anytime: {{5}}

7. Out for delivery

Hi {{1}}, your order {{2}} is out for delivery today. Keep your phone reachable, the delivery partner may call before arriving.

8. Booking confirmation

Hi {{1}}, your appointment at {{2}} is confirmed for {{3}} at {{4}}. Reply RESCHEDULE if you need a different slot, or CANCEL to cancel.

9. Documents received

Hi {{1}}, we've received your documents for application {{2}}. Verification usually takes {{3}} working days, we'll update you here as soon as it completes.

Reminder templates

Reminders are usually utility (tied to an existing booking or bill). Give people a one-tap way to act, a payment link or a Confirm button, because the reminder is only as good as the action it triggers.

10. Appointment reminder

Hi {{1}}, a reminder for your appointment tomorrow at {{2}} with {{3}}. Reply 1 to confirm or 2 to reschedule. See you soon.

11. Payment due

Hi {{1}}, invoice {{2}} for ₹{{3}} is due on {{4}}. You can pay in one step here: {{5}}. Please ignore this if you've already paid.

12. Fee or EMI instalment

Hi {{1}}, your {{2}} instalment of ₹{{3}} is due on {{4}}. Paying on time keeps your account in good standing. Pay securely: {{5}}

13. Membership renewal

Hi {{1}}, your {{2}} membership ends on {{3}}. Renew before it lapses to keep your current rate: {{4}}. Questions? Just reply here.