The problem with leads living in personal chats
In most small Indian businesses, the real CRM is a salesperson's phone. The enquiry came in on WhatsApp, the quote went out on WhatsApp, the follow-up was promised on WhatsApp, and none of it exists anywhere the business can see. Nobody knows how many open leads there are, which ones went cold, or what was quoted last month. When that salesperson leaves, the pipeline leaves with them.
The usual fix, a spreadsheet next to WhatsApp Web, fails because it depends on humans copying things across. The chat is where the truth is; the spreadsheet is always three days stale. A WhatsApp CRM removes the copying: the conversation and the record are the same screen.
What a CRM with WhatsApp integration should actually do
The bar to clear is simple:
- Every conversation attaches to a contact record with name, phone, custom fields and full history.
- Tags and segments slice the database, repeat buyer, Diwali enquiry, COD customer, cold since June.
- A pipeline view shows each lead's stage: new, quoted, negotiating, won, lost.
- Notes and assignments make handovers possible, anyone can pick up a customer and know the story.
- The database feeds action: a segment becomes a campaign audience, a stale stage triggers a follow-up.
If a tool only shows chats without the record, it's an inbox. If it only stores records without the chats, it's a spreadsheet with login pages. The CRM is the join.
The customer database inside Growcord
Contact records
Name, number, custom fields, order history and every past conversation on one screen beside the chat.
Tags and segments
Tag contacts as they come in and build segments from any combination, the slices your campaigns will target.
Sales pipelines
Kanban-style stages for leads. Drag a card from Quoted to Won and the record keeps the trail.
Shared inbox context
Whoever answers sees the customer's tags, notes and history, no more asking the customer to repeat themselves.
Campaigns from segments
Send an approved template to any segment, winback for cold leads, restock alerts for past buyers.
Sync with your other tools
Push and pull contacts through Zapier, webhooks or the REST API if you already run another system.
From phone-book chaos to a working CRM
Import your contacts
Upload a CSV or sync from Shopify or WooCommerce. Existing customers arrive with their order history attached.
Tag as you go
Set tags for source and intent, walk-in, Instagram, wholesale, service-due. New enquiries can be tagged automatically by a bot flow.
Set up your pipeline stages
Name the stages your sales actually move through. Assign each lead an owner so follow-ups have a name on them.
Let the database work
Follow up stale leads with approved templates, run campaigns on segments, and watch replies land back on the same records.
A WhatsApp contact manager that feeds campaigns
A customer database on WhatsApp is only useful if it drives messages. Because Growcord's contact manager and campaign engine are the same product, a segment is immediately sendable:
- Tag your top 200 buyers, and a festival offer to exactly those people is a two-minute job with per-campaign delivery and read reporting from analytics. A jewellery store can separate gold-rate watchers from bridal enquiries
- A coaching institute can separate this year's admissions from alumni. Broad blasts get blocks
- Segmented sends get replies
The same records power automation. A lead sitting in "Quoted" for five days can get a polite templated nudge; a customer who bought a water purifier can get a service reminder after six months. The sales pipeline page covers the follow-up mechanics in detail.
Already have a CRM?
Keep it. Growcord connects to your existing system through Zapier, custom webhooks or the REST API, new WhatsApp leads can flow into the CRM you run today, and events from that CRM can trigger WhatsApp messages back. Many teams run Growcord as the WhatsApp layer beside a bigger sales system; smaller teams find the built-in contacts and pipeline are all the CRM they need.
What it costs
Plans start at ₹299/month, or ₹99/month billed yearly, and contacts, tags, segments and pipelines are included, there's no per-contact pricing and no per-user CRM fee stacked on top. Meta's conversation charges apply when you message people, billed as credits at Meta's published rate with zero markup and the cost shown before you send.
The free tier, 1 number, 50 conversations a month, is enough to import your list and run the first follow-ups, and paid subscriptions carry a 7-day unconditional money-back guarantee. Details on the pricing page.
Get your leads out of one phone
Import your contacts free, tag your first segments, and see the pipeline on real conversations before paying anything.
Start free, no card neededWhy Growcord
What you get here that you don't get elsewhere
Frequently asked questions
Does WhatsApp have a built-in CRM?
No. The WhatsApp Business app offers labels and little else, no pipeline, no notes, no shared database, and everything is locked to one phone. A WhatsApp CRM is separate software built on the WhatsApp Business API that adds contact records, tags, segments, pipelines and team access on top of the chats.
Can I import my existing contacts into a WhatsApp CRM?
Yes. Growcord imports contacts by CSV upload or syncs them from Shopify and WooCommerce, with fields and tags mapped during import. One rule matters: importing a list doesn't create consent. You can message imported contacts with templates only if they opted in to hear from you, see the opt-in guide.
Can I connect this to the CRM I already use?
Yes, through Zapier, custom webhooks or the REST API. New WhatsApp leads can be pushed into your existing CRM automatically, and events there, a deal stage change, a renewal date, can trigger WhatsApp messages from Growcord. No developer is needed for the Zapier route.
What's the difference between a WhatsApp CRM and a shared inbox?
The inbox is where conversations get answered; the CRM is the memory underneath, records, tags, stages and history that persist after the chat closes. Growcord includes both in one product, so answering a chat and updating the record aren't two separate jobs in two separate tools.
What happens to my leads if a salesperson leaves?
They stay with the business. Every conversation, contact and note lives in your organisation's Growcord account, not on anyone's handset or personal number. Remove the departing person's login, reassign their pipeline cards to a colleague, and the follow-ups continue with full history.
How much does a WhatsApp CRM cost in India?
Growcord starts at ₹299/month, or ₹99/month billed yearly, with contacts, segments and pipelines included on every plan, no per-contact charges. Meta conversation fees apply when you send messages and are billed as credits at Meta's published rate, with zero markup added. A free tier with 50 conversations a month lets you test it first, and paid plans carry a 7-day money-back guarantee.
Why businesses pick Growcord
Official WhatsApp Business API
Built on Meta's Cloud API, the sanctioned channel, not a modded app. No number-ban roulette.
Indian pricing, GST invoice
Plans from ₹99/month billed yearly. Paid in ₹ via Razorpay, with a proper GST invoice every time.
Free tier, no card needed
1 number and 50 conversations a month to prove it on real customers before paying anything.
Support from New Delhi, in IST
A real team on email and WhatsApp, Monday to Saturday 10:00–19:00 IST, not a ticket void.
Talk to us
Get set up on WhatsApp this week
Tell us what you sell and how many customers you message. We'll reply on WhatsApp with the plan that fits and, if you want it, walk you through the Meta approval step.
- No sales call unless you ask for one
- Answers from the team that builds it, in IST hours
- Free tier available. You can start before you decide
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Last updated: 2026-08-07