0% markupOn every message you send
Most platforms buy conversations from Meta and resell them with a margin, so your bill grows every time a campaign works. Ours doesn't move.
From ₹99a month, billed yearly
The whole WhatsApp stack, with 0% markup
Campaigns, chatbots, AI replies, a shared inbox and a real CRM on the official WhatsApp Business API. Meta's message rate is what you pay, not Meta's rate plus our cut.
Official Meta Cloud API7-day money-backResponse times in a published SLAHumans answer, 6 days a week
0% markup on Meta's message charges₹99/month entry plan, billed yearlyCRM included on every planAI + no-code bots answering at 2am50 conversations free every monthShared inbox one number, whole teamShopify & WooCommerce one-click connectREST API keys and webhooksPublished SLA response times in writing7-day refund no conditions
Why finance signs off
Four claims. All checkable.
Not adjectives. Numbers you can hold against your current invoice before you talk to anyone here.
₹99 a monthEntry plan, billed yearly
The same official API the ₹2,499 platforms run on. We just don't price access to it like a subscription tax.
₹2,499₹99/month, billed yearly
Entry plans as published by Wati, AiSensy and Interakt, checked August 2026.
A real CRMIncluded, never upsold
Every chat becomes a contact with tags, an owner and a stage. Deals move across a board instead of living in someone's head.
NewQualifiedQuotedWon
Pipelines, tags, tickets and notes are on every plan, including the free one.
AI + no-code botsAnswering at 2am
Flows handle the five questions everyone asks. The AI drafts the sixth from your own catalogue, then hands over.
Customer · 2:14 amDo you deliver to Indore, and is COD available?AI assistant · instantlyYes to both, Indore is 2–3 days, COD adds ₹49. Want me to hold the size M?
Why businesses move
Where the free app runs out of road
Every growing business hits these in the same order, and none of them has a workaround.
WhatsApp Business app
- Broadcast lists stop at 256, and only reach people who saved your number
- One phone. One person answering, one conversation at a time
- No record of which message produced an order
- Every reply typed by hand, including the five you type daily
Growcord on the official API
- Send approved templates to everyone who opted in, segmented and scheduled
- Your whole team on the same number, with assignment and notes
- Delivered, read and replied, next to what the send cost
- Bots and AI answer first; a human takes the ones that matter
256contacts per broadcast list in the free app. No cap on the API.
1person can answer that app at a time. The inbox is built for a team.
0%added to Meta's conversation charges. You pay Meta's rate.
50free conversations a month, so you can test on real customers.
One platform
Everything the channel needs
Six products in most stacks. One login here, and one bill.
Broadcast campaigns
Your whole opted-in list, segmented and scheduled. No 256-contact ceiling.
No-code chatbots
Drag boxes into a flow. It qualifies the lead before anyone opens the chat.
AI that answers
Drafts replies from your own catalogue and policies. Hands over when it shouldn't guess.
Built-in CRM
Contacts, tags, owners and deal stages. Every chat lands on the board.
Shared team inbox
One number, whole team. Assignment, private notes, roles.
E-commerce automation
Cart recovery, COD confirmation, shipping updates, review requests.
A closer look
What each part actually does
Campaigns
Reach the whole list, not the first 256
Approved templates go to everyone who opted in, segmented by tag, scheduled for the hour they convert, and reported against what the send actually cost.
- Segment by tag: repeat buyers, COD customers, festival enquiries
- Schedule it for Sunday morning and walk away
- Merge names, order numbers and amounts into the message
- Delivered, read and replied, priced per campaign
Bots and AI
Two layers of automation, one handover
The flow builder handles the questions you already know the answer to. The AI assistant handles the rest from your own catalogue and policies, and passes anything it shouldn't guess at to a human with the thread intact.
- Drag-and-drop flows, no code, no scripting language
- AI drafts replies from your products, prices and policies
- Out-of-hours and first-response auto-replies
- Handover to the shared inbox with full history
CRM
A pipeline, not a list of chat threads
Every conversation becomes a contact with tags, an owner and a stage. Deals move across a board, follow-ups get a date, and nothing depends on whose phone the enquiry landed on.
- Contacts, tags and custom fields on every plan
- Drag deals across stages on a pipeline board
- Assign an owner and a follow-up date
- Tickets for support threads that outlive one chat
E-commerce
The automations that pay for the plan
A nudge when the cart is abandoned. A confirmation before a COD order ships. Shipping updates that stop the "where is my order" messages. A review request after delivery.
- Abandoned cart recovery with a checkout link
- COD confirmation that filters fake orders before dispatch
- Order, shipping and delivery notifications
- Back-in-stock alerts and post-purchase review requests
Pricing
Plans in plain numbers
Excluding GST. Meta's conversation charges come off a separate credit balance at exactly Meta's rate.
Basic₹99/mo billed yearly
or ₹299/month, month to month
- 1 WhatsApp number
- 200 conversations a month
- CRM, bots, AI and shared inbox
- 0% markup on Meta charges
Most pickedStartup₹399/mo billed yearly
or ₹799/month, month to month
- 2 WhatsApp numbers
- 1,000 conversations a month
- CRM, bots, AI and shared inbox
- 0% markup on Meta charges
Commerce₹999/mo billed yearly
or ₹1,999/month, month to month
- 4 WhatsApp numbers
- 5,000 conversations a month
- CRM, bots, AI and shared inbox
- 0% markup on Meta charges
Enterprise₹2,999/mo billed yearly
or ₹5,999/month, month to month
- 15 WhatsApp numbers
- 25,000 conversations a month
- CRM, bots, AI and shared inbox
- 0% markup on Meta charges
| Plan | Monthly | Billed yearly | Numbers | Conversations/mo |
|---|---|---|---|---|
| Free | ₹0 | ₹0 | 1 | 50 |
| Basic | ₹299 | ₹99/mo | 1 | 200 |
| Startup | ₹799 | ₹399/mo | 2 | 1,000 |
| Commerce | ₹1,999 | ₹999/mo | 4 | 5,000 |
| Enterprise | ₹5,999 | ₹2,999/mo | 15 | 25,000 |
What we commit to
Checkable before you pay us anything
Every line below is in the plans table or the policies.
Free tier
Test it on real customers first
One number and 50 conversations a month, indefinitely, with the whole platform switched on. No card, and no trial clock counting down while you wait on Meta.
7 days
Change your mind, no conditions
Ask inside seven days of paying and the subscription is refunded in full. The condition is the calendar, not a support conversation about why.
Read the refund policy →0%
We do not mark up your messages
Meta's published conversation rate is what lands on your credit balance. Our margin is the subscription, so a campaign that works costs us nothing extra and you nothing extra.
How conversation pricing works →Written SLA
Response times you can hold us to
Uptime and support response commitments are published, not promised in a sales call, along with a named grievance officer and a registered address.
Read the SLA →Portable
Your number and templates stay yours
They live in your Meta Business Manager, not in our account. Leaving means moving them back, and we do the migration paperwork in both directions.
Compare with your current provider →Real people
Support from the team that builds it
Email and WhatsApp, Monday to Saturday, 10:00–19:00 IST, on every plan including the free one. Not a tiered queue where an answer is an upgrade.
Support and response times →Compare honestly
Where we sit against the field
Every platform below is a legitimate choice and each does something well. Published entry prices, checked August 2026, follow a comparison for the full picture, including what they beat us at.
| Platform | Entry plan | Free way to start | Read the comparison |
|---|---|---|---|
| Growcord | ₹299/month, or ₹99 billed yearly | Free tier, 1 number, 50 conversations/month | All 15 comparisons |
| Wati | ₹2,499/month (Growth) | 7-day trial | Growcord vs Wati |
| AiSensy | ~₹1,500/month (Basic) | Trial credits | Growcord vs AiSensy |
| Interakt | Per-conversation from ₹0.97 | 14-day trial | Growcord vs Interakt |
Competitor pricing as published on their own websites, checked August 2026. Meta's per-conversation charges are billed on top by every provider here, including us. The difference is what gets added to them.
Connects to your stack
Integrations that do real work
Your store tells Growcord what happened. Growcord tells the customer. No middleware to babysit.
Getting started
Live on WhatsApp in four steps
Create the account
No card. One number and 50 conversations a month, free, forever.
Connect your number
We walk you through Meta's verification and tell you upfront if your number needs migrating.
Import contacts, pick a template
CSV or a store sync. Submit the template from inside Growcord; approval is usually hours.
Send, automate, measure
Schedule the campaign, let the bot take the FAQs, read the reply rate against the credits spent.
Built for your trade
Playbooks by industry
The automations that matter for that business, with templates you can copy and the numbers behind them.
Free, no signup
Tools you can use right now
All three run in your browser. We never see your number or your customers'.
Trust and compliance
The boring things that matter later
Official channel only
Meta's WhatsApp Cloud API. No modded clients, nothing that puts your number at risk.
Costs you can audit
Message credits itemised per campaign, so a send can be priced after the fact rather than estimated. Payments via Razorpay, invoiced with GST.
A named contact for complaints
A registered Indian business, a working address, and a grievance officer named in the policies.
People who answer
Email and WhatsApp, Monday to Saturday 10:00–19:00 IST, from the team that builds it.
Learn the channel
Guides written for owners, not developers
How to get the WhatsApp Business API
What Meta asks for, and how long approval really takes.
Conversation pricing, explained
Marketing, utility, authentication, service, what each costs.
Template message examples
Templates you can copy, grouped by what they're for.
Opt-in rules and compliance
Consent formats that hold up, and what gets accounts throttled.
Questions
Asked before signing up
What does it actually cost me per month?
The plan, plus Meta's conversation charges. Plans run ₹299–₹5,999 a month, or ₹99–₹2,999 when billed yearly. Meta bills per 24-hour conversation and we pass that through at exactly Meta's rate, zero markup, from your credit balance. A free tier with one number and 50 conversations a month costs nothing at all.
What does "0% markup" mean in practice?
Most platforms buy conversations from Meta and resell them to you with a margin on top, so your bill grows every time a campaign works. We don't. Meta's published rate is what lands on your credit balance, and we make our money on the subscription instead. Your marginal cost of sending is the same as if you had built on the Cloud API yourself.
Is the CRM a real CRM, or a contact list?
Contacts with tags, custom fields and owners; sales pipelines you drag deals across; tickets for support threads; and notes that stay internal. It is on every plan including the free tier, not sold as an upgrade.
What does the AI do that the chatbot doesn't?
The chatbot follows a flow you drew, so it is exact and predictable, the right tool for price lists, order status and booking. The AI handles what the flow didn't anticipate: it drafts a reply from your catalogue and policies, and hands the conversation to a person when it shouldn't guess. Most teams run both.
Will my number get banned for bulk sending?
Not through the official API. This is the channel Meta built for it. Bans hit unofficial tools that automate the consumer app. What does hurt you here is messaging people who never opted in: that produces blocks, and blocks lower the quality rating that caps how many people you can reach a day.
Can I keep my existing WhatsApp number?
Usually. It has to be migrated off the WhatsApp Business app first, and that clears its chat history. Plenty of businesses start the API on a fresh number and keep the old one for walk-ins. We'll tell you which is right for yours before anything changes.
How long until I'm sending?
Signing up and exploring the dashboard takes minutes. The gating step is Meta's business verification, which for an Indian business with a GST number and a website usually clears in a day or two. Template approval after that runs from minutes to a few hours.
I'm on Wati, AiSensy or Interakt. How hard is switching?
Mostly paperwork we do. Your number, your templates and your quality rating live in your Meta account, not with your current provider, so the number moves inside Business Manager, we re-submit the templates, and you keep sending while it happens.
Do I need a developer?
No. Campaigns, bots, the CRM, the inbox and the e-commerce automations are all built in the dashboard. The REST API and webhooks are there when you want to wire up your own systems.
What if it isn't right for us?
Ask within 7 days and the subscription is refunded in full, no conditions. Unused message credits are a separate balance and are covered by the refund policy in the same way.
Something else? Ask us directly, a person replies, not a form response.
Talk to us
Get set up on WhatsApp this week
Tell us what you sell and how many customers you message. We'll reply on WhatsApp with the plan that fits and, if you want it, walk you through the Meta approval step.
- No sales call unless you ask for one
- Answers from the team that builds it, in IST hours
- Free tier available. You can start before you decide
Send your first campaign this week
Create the account, connect a number, test on a real segment before you pay anything. Stuck at Meta's verification? Message us and we'll walk you through it.
Free tier: 1 number, 50 conversations a month. Meta conversation charges apply on every plan, including the free one.