What WhatsApp marketing software has to do
Strip the brochures away and the job is consistent: send broadcast campaigns to opted-in lists without the Business app's 256-contact cap, segment those lists by tags and behaviour, schedule sends, catch the replies in an inbox or a bot, and report delivered/read/replied per campaign. For ecommerce, add store automations, abandoned cart, order updates, COD confirmation. And underneath all of it, the official API, because unofficial bulk senders get numbers banned.
How we compared:
- Published pricing from each vendor's own site, checked August 2026
- Feature pages read the same week
- Fit judged by the kind of team each platform is clearly built for. Where a vendor doesn't publish a number, we say so rather than guess. Every platform below also passes on Meta's per-conversation charges. Meta's own India marketing rate is roughly ₹0.78–0.88
- Published platform rates go as high as ₹1.09, and that spread is the platform's margin. The conversation pricing guide explains the categories
Top WhatsApp marketing tools, side by side
| Tool | Entry pricing | Seats on entry plan | Notable |
|---|---|---|---|
Growcord | ₹299/mo (₹99/mo billed yearly); free tier 50 conversations/mo | Extra member ₹149/mo | Broadcasts, bots, inbox, store automations and API on every plan |
Wati | ₹2,499/mo Growth (₹2,199 billed yearly) | 3 fixed seats, no add-ons on entry plan | Mature platform, big integration catalogue |
AiSensy | ₹1,500/mo Basic + ₹1.09/marketing msg; bot builder ₹2,500/mo | 1 owner + 5 agents; extra ₹750/mo | Prepaid credits, no per-contact charge |
Interakt | WhatsApp from ₹2,799/mo (20% off annual) | Unlimited agents | Jio-Haptik backing, catalog-led selling |
Gallabox | ₹2,999/mo billed quarterly (₹2,399/mo yearly) | 3 users, hard cap | AI-credit bundles for chat assistance |
DoubleTick | ₹3,000/mo on yearly billing + GST | 5 agents | Mobile-first apps for field sales teams |
Zoko | $49.99/mo + $0.015 per conversation | Unlimited agents | Deep Shopify commerce features |
respond.io | $79/mo; broadcasts from $159/mo plan | 5 users | True omnichannel inbox (IG, Telegram, more) |
Competitor pricing and features as published on their websites, checked August 2026.
The shortlist, tool by tool
Growcord, value pick for Indian SMEs and D2C
Our own platform, so judge the facts rather than our enthusiasm: every plan, Basic ₹299/month (₹99/month billed yearly) up to Enterprise ₹5,999 (₹2,999), includes scheduled broadcasts, no-code bot flows, a shared team inbox, tags and segments, prebuilt ecommerce automations, analytics, and a REST API with webhooks. Nothing is gated to a higher tier; higher tiers buy volume and numbers.
Billing is INR through Razorpay with GST invoices, and Meta's fees are passed through at Meta's exact published rate, visible before you send. The free tier (1 number, 50 conversations/month) lets you prove it on a real segment before paying, and paid subscriptions carry a 7-day unconditional money-back guarantee.
Wati, the established name
Wati is one of the oldest players and it shows in both directions: a polished product, a long integration list, lots of agency familiarity, and entry pricing at ₹2,499/month Growth (₹2,199 billed yearly) with three fixed seats and no way to add more without jumping plans (checked August 2026). Teams that want a widely-known vendor and have the budget do fine on it; our Wati comparison has the detailed table.
AiSensy, prepaid per-message, no per-contact charge
AiSensy's Basic plan is ₹1,500/month with 1 owner and 5 agent logins (extra agents ₹750/month), then prepaid per-message rates for India of ₹1.09 marketing and ₹0.145 utility, with the drag-and-drop chatbot builder sold separately at ₹2,500/month (₹2,250 yearly).
Its "unlimited users" line refers to the audience you message, not team seats. At modest volumes the maths works; send 50,000 marketing conversations a year and the 20-odd paise above Meta's own rate is about ₹10,000. Details in our AiSensy comparison.
Interakt, the Jio-Haptik option
Interakt (from Haptik, a Jio company) starts WhatsApp on its Growth plan at ₹2,799/month with 20% off on annual billing, unlimited agents, and catalog-led selling features. The corporate backing appeals to teams that want a large vendor; the entry price is the trade-off.
Gallabox, conversation-led sales teams
Gallabox's Basic plan runs ₹2,999/month billed quarterly (₹2,399/month on yearly billing) with a hard three-user cap, and bundles AI credits for chat assistance. It's a tidy product for sales-enquiry businesses; additional users get expensive fast on higher tiers.
DoubleTick, mobile-first for field sales
DoubleTick is built around mobile apps a distributed sales team actually opens, with Starter at ₹3,000/month on yearly billing (5 agents) plus GST. If your sellers live on their phones rather than a desktop inbox, it's worth a look.
Zoko, Shopify-global stores
Zoko prices in dollars, Starter at $49.99/month plus $0.015 per conversation, and goes deeper on Shopify commerce than most. For India-only stores the USD billing and per-conversation platform markup need arithmetic; for global Shopify brands it's a genuine contender.
respond.io, when WhatsApp is one channel of many
Respond.io is the omnichannel pick, WhatsApp, Instagram, Messenger, Telegram in one inbox, at $79/month entry with broadcasts starting on its $159/month plan. Strong product, sized for multi-channel, multi-country teams; see our respond.io comparison for the full breakdown.
How to choose (five questions that settle it)
Where do costs grow, per seat, per contact, per message, or per conversation? Model your actual list and volume, not the demo numbers.
Is anything you need gated to a higher tier, broadcasts, API access, integrations?
What markup does the platform add on Meta's conversation rates? Ask for the rate card in writing.
Does it bill in INR with a GST invoice, and answer support during IST hours?
Can you leave? Your number should migrate out as easily as it migrated in.
Start with the tool you can test for free
Growcord's free tier, 1 number, 50 conversations a month, lets you run a real campaign before spending a rupee. Compare plans on the pricing page.
Start free, no card neededWhy Growcord
What you get here that you don't get elsewhere
Frequently asked questions
Which is the cheapest WhatsApp marketing software in India?
Among full platforms with broadcasts, bots and an inbox, Growcord's ₹99/month (billed yearly; ₹299 monthly) is the lowest published entry price we found in August 2026, most established rivals start between ₹2,199 and ₹3,000/month. Watch the total cost though: platform fee plus Meta's conversation charges plus any markup. A cheap plan with a fat markup can cost more at volume.
Do all WhatsApp marketing tools pay the same Meta fees?
Meta charges every platform the same rate; what differs is what each one adds before billing you. Some publish per-message prices with the margin folded in, AiSensy lists ₹1.09 for marketing against Meta's roughly ₹0.78–0.88. Growcord adds nothing at all and earns on the subscription instead. Ask any vendor for the effective per-conversation rate at your volume before you sign.
Is bulk WhatsApp marketing legal in India?
Yes, when you send through the official WhatsApp Business API to people who opted in. WhatsApp isn't governed by TRAI's SMS DLT rules, but Meta enforces its own policies hard: unofficial bulk senders and purchased lists get numbers banned. Collect consent properly, the opt-in guide shows formats that hold up, and keep an unsubscribe path in every campaign.
Which WhatsApp marketing software is best for Shopify stores?
Zoko is the most Shopify-centric of the lot, priced at $49.99/month plus per-conversation fees. Growcord covers the Shopify jobs that drive revenue, abandoned cart recovery, COD confirmation, order updates, review requests, through its native integration at a far lower entry price, so India-first stores should compare both. See WhatsApp for Shopify.
Can I do WhatsApp marketing without paying for software?
Only in a limited way. The free WhatsApp Business app caps broadcast lists at 256 contacts, reaches only people who saved your number, and offers no scheduling or reports. Growcord's free tier, one number, 50 conversations a month, on the official API, is the practical way to test real campaigns before paying for a plan.
Why businesses pick Growcord
Official WhatsApp Business API
Built on Meta's Cloud API, the sanctioned channel, not a modded app. No number-ban roulette.
Indian pricing, GST invoice
Plans from ₹99/month billed yearly. Paid in ₹ via Razorpay, with a proper GST invoice every time.
Free tier, no card needed
1 number and 50 conversations a month to prove it on real customers before paying anything.
Support from New Delhi, in IST
A real team on email and WhatsApp, Monday to Saturday 10:00–19:00 IST, not a ticket void.
Talk to us
Get set up on WhatsApp this week
Tell us what you sell and how many customers you message. We'll reply on WhatsApp with the plan that fits and, if you want it, walk you through the Meta approval step.
- No sales call unless you ask for one
- Answers from the team that builds it, in IST hours
- Free tier available. You can start before you decide
Documentation and official resources
Keep reading
Related guides and comparisons
Last updated: 2026-08-07