Why jewellery selling in India already lives on WhatsApp
A jewellery purchase is high-ticket, high-trust and rarely one person's decision. The customer wants to see the necklace on video, forward it to her mother, ask about making charges, and come back three days later with "aaj ka rate kya hai?". All of that already happens on WhatsApp.
The problem is that it happens on one salesperson's personal phone. Nobody else can see which designs were sent, enquiries die when that person is on leave, and the Business app's broadcast list stops at 256 contacts and only reaches people who saved your number.
Moving the same conversations to the API fixes the structure without changing the habit. One store number, every salesperson logged into the same shared inbox, every design shared and every enquiry tagged against the contact, bridal, daily wear, diamonds, silver, so the next follow-up starts from context instead of zero.
Gold rate updates, sent to everyone at once
The daily rate message is the jewellery trade's oldest WhatsApp habit, and the API is the only sanctioned way to do it at scale. You write the rate template once, get it approved by Meta, and Growcord fills in today's 22K and silver rates and sends it to your opted-in list on schedule, no copying into forty broadcast lists, no ban roulette from bulk-sender apps. The broadcast software page explains why unofficial tools lose numbers.
One honest caution: a daily marketing message to a large list costs real money, because Meta bills marketing conversations at roughly ₹0.78–0.88 each in India. Sending the rate daily to 2,000 people is around ₹50,000 a month in Meta fees alone.
Most stores do better sending the daily rate only to customers who asked for it (a "reply RATE for daily rates" keyword works well), and the wider list a weekly digest plus festive offers.
What jewellery stores run on Growcord
Scheduled rate broadcasts
Approved rate template, sent every morning to the customers who opted in for it. Delivery and read counts per day.
Catalogue sharing by segment
New-arrival lookbooks go to bridal enquiries, coin offers to investors, silver to gifting buyers, tags decide who sees what.
Savings-scheme reminders
Monthly instalment reminders for your 11+1 scheme, with the amount, due date and a payment link merged in per member.
Custom order updates
Design approved, sent for hallmarking, ready for delivery, utility messages at each stage instead of the customer calling twice a week.
Showroom visit bookings
A no-code bot collects the customer's preferred day and interest before a festival weekend, so the floor knows who's coming.
A number that stays safe
Official API, approved templates, opted-in customers. The number your store is known by never touches a grey-market bulk sender.
Three templates a jewellery store can copy
Daily rate update (marketing): "Good morning from Ratanlal Jewellers. Today's rates, 22K gold: ₹{{1}}/gram · 24K: ₹{{2}}/gram · Silver: ₹{{3}}/kg. Booking at today's rate is open till 7 pm. Reply STOP to stop daily rates." Short, factual, with a clear opt-out, the format Meta approves quickly and customers keep reading.
Festive campaign (marketing): "Dhanteras at Ratanlal Jewellers, {{1}}–{{2}}: zero making charges on gold coins and 20% off making charges on all jewellery. Old-gold exchange at full market value. Reply VISIT and we'll keep your pieces ready to view." Send it to tagged segments, last year's Dhanteras buyers first, a week out, with one reminder the day before. More seasonal ideas are in WhatsApp marketing ideas.
Scheme instalment reminder (utility): "Namaste {{1}}, instalment {{2}} of 11 for your Swarna Labh scheme (₹{{3}}) is due on {{4}}. Pay at the store or on this link: {{5}}. Your scheme completes in {{6}} months." Utility messages cost far less than marketing ones, and a reminder that arrives on WhatsApp gets acted on the same day, the payment reminders page covers the pattern in depth.
Write your own variants rather than copying these word-for-word; Meta rejects templates that read like spam and approves ones that read like your store talking. More formats are in the template examples guide.
How a store gets started
Connect your store number
Link a new or existing number to the WhatsApp Business API through Growcord. Your business name and logo appear on the profile.
Import customers and tag them
Upload your customer list as a CSV and tag by interest, bridal, coins, silver, scheme members. Tags become your broadcast segments.
Get three templates approved
Rate update, festive offer, scheme reminder. Submit from inside Growcord; approval usually takes minutes to a few hours.
Schedule the first campaign
Pick the segment, see the estimated credit cost before confirming, and answer replies from the shared inbox as they land.
What it costs a jewellery store
Growcord's Basic plan is ₹299/month (₹99/month billed yearly) with 200 conversations included, enough for a single store running scheme reminders and weekly offers. Startup at ₹799/month (₹399 yearly) covers 1,000 conversations for stores broadcasting to a bigger list.
On top, Meta's per-conversation fees apply, billed as credits at Meta's published rate with nothing added by us and visible before every send: marketing around ₹0.78–0.88 in India, utility far cheaper, and replies to customers who message you first free of Meta charges. Paid plans carry a 7-day unconditional money-back guarantee; unused credits stay in the wallet. The pricing page has every plan side by side, and the conversation pricing guide explains the categories.
One more thing worth doing once you're live: apply for Meta business verification. A verified profile, and the green tick if Meta grants it, matters more in jewellery than in almost any other trade, because customers are about to trust you with lakhs. The green tick guide walks through the application.
Put your showroom on the official API
Free tier includes 1 number and 50 conversations a month, enough to run scheme reminders for a month before paying anything.
Start free, no card neededWhy Growcord
What you get here that you don't get elsewhere
Frequently asked questions
Can I send daily gold rate updates on WhatsApp legally?
Yes, on the official WhatsApp Business API, using a Meta-approved template, to customers who opted in. That combination is fully sanctioned and scales to any list size. What gets numbers banned is sending rates through bulk-sender apps or browser extensions that automate the normal WhatsApp app.
How do I share my jewellery catalogue on WhatsApp?
Two ways, depending on who you're sending to. For broadcasts, use image or video templates, a new-arrivals lookbook to a tagged segment such as bridal enquiries. For one-to-one selling, your team shares photos and videos from a shared media gallery inside the inbox, so every salesperson sends the same approved images rather than whatever is on their phone. A WhatsApp catalog on your profile lets browsers explore on their own.
Will daily broadcasts get my number blocked?
Not if people asked for them. API broadcasts to opted-in customers are what the channel is built for. What hurts you is messaging people who never consented, they tap block, your quality rating drops, and Meta freezes your sending tier. Use a keyword opt-in for daily rates and keep an unsubscribe line in every template.
What does a Dhanteras campaign to 1,000 customers cost?
Roughly ₹780–880 in Meta marketing-conversation fees, 1,000 conversations at the ₹0.78–0.88 India marketing rate, plus your plan fee. At that list size you would be on Startup, ₹799/month or ₹399/month billed yearly, which includes 1,000 conversations. You pay Meta's published rate exactly, with no markup from us, and the credit cost appears on screen before you confirm the send.
Can scheme customers pay their instalment from the message?
Yes, include a payment link (Razorpay, UPI or your gateway) in the reminder template and the customer pays in a couple of taps. The reminder carries their name, instalment number, amount and due date merged from their contact record, so it reads personal, not mass-sent.
Do customers need to save my number to get my messages?
No. API messages reach every opted-in contact whether or not they saved you, unlike the Business app's broadcast lists, which only deliver to people who have your number in their phone book. Your store name and logo appear in the chat either way.
Why businesses pick Growcord
Official WhatsApp Business API
Built on Meta's Cloud API, the sanctioned channel, not a modded app. No number-ban roulette.
Indian pricing, GST invoice
Plans from ₹99/month billed yearly. Paid in ₹ via Razorpay, with a proper GST invoice every time.
Free tier, no card needed
1 number and 50 conversations a month to prove it on real customers before paying anything.
Support from New Delhi, in IST
A real team on email and WhatsApp, Monday to Saturday 10:00–19:00 IST, not a ticket void.
Talk to us
Get set up on WhatsApp this week
Tell us what you sell and how many customers you message. We'll reply on WhatsApp with the plan that fits and, if you want it, walk you through the Meta approval step.
- No sales call unless you ask for one
- Answers from the team that builds it, in IST hours
- Free tier available. You can start before you decide
Documentation and official resources
Keep reading
Related guides and comparisons
Last updated: 2026-08-07