WhatsApp API for agencies running campaigns for clients

Three things decide whether a WhatsApp API for agencies is usable: running each client's number without juggling logins, campaign and bot tools an account manager can operate without a developer, and per-campaign reports, with the real delivery cost attached, that you can put in front of the client. Growcord, built on the official WhatsApp Cloud API, covers all three: multiple numbers under one organisation (plan-gated), role-based team access, and delivered/read/replied counts next to credit cost on every campaign.

Official WhatsApp Business API0% markup on Meta's fees7-day money-back guarantee
WhatsApp API for agencies running campaigns for clients. A WhatsApp conversation running on the Growcord platform

Manage client numbers without juggling logins

The failure mode every agency knows: five clients, five platforms or five browser profiles, passwords in a shared sheet, and a junior who sent the Diwali broadcast from the wrong account. On Growcord, each client's WhatsApp number connects to the API under your organisation, and your team switches between numbers inside one dashboard.

Campaigns are sent from a specific number, so each client's sending history, templates and reports stay cleanly separated, nothing bleeds between accounts. Multiple numbers are plan-gated, with extra numbers at ₹299/month each.

One recommendation from experience: connect each number under the client's own Meta Business Manager. It keeps the asset legally theirs, keeps Meta verification tied to their business, and makes handover clean if you ever part ways, a professional posture that also wins pitches.

Worth saying plainly: Growcord is not a white-label reseller panel. Your clients would see the Growcord name if they logged in. If your model is reselling a rebadged platform, this isn't it. If your model is operating campaigns, bots and inboxes on behalf of clients and delivering results and reports, it fits exactly.

Client WhatsApp campaigns your team can actually run

Everything an account manager touches is no-code. Template drafting and Meta approval happen inside the dashboard; campaigns are scheduled against tagged segments; the estimated credit cost shows before anyone confirms a send, which is the difference between a controlled budget and an awkward client call.

Bots are built in a visual flow builder, a lead-qualification flow for a real-estate client, an admissions FAQ bot for a coaching client, with no developer in the loop. If a client runs click-to-WhatsApp ads, Facebook lead follow-up is a flow you'll rebuild for every retainer, so build it once and adapt.

For clients with technical teams, the REST API and webhooks sit underneath: push events into their CRM, trigger messages from their systems, and keep your agency in the operator seat.

Reporting and billing that survives client scrutiny

Every campaign reports delivered, read and replied counts next to what it cost in credits, numbers you can paste into a monthly deck without massaging. Meta's conversation fees are billed as credits at cost with zero markup, visible per send, so you always know the true delivery cost of a client's campaign and can price your retainer or per-campaign fee on top with real margins.

Growcord bills you through Razorpay with a GST invoice; how you invoice your clients is your business, and the numbers you need for it are all in the dashboard.

What an agency runs on Growcord

Multiple client numbers

Each client's number under one organisation, switched inside one dashboard. Plan-gated; extra numbers ₹299/month.

Roles for the team

Account managers run campaigns and inboxes without touching billing or other clients' settings. Extra seats ₹149/month.

Campaigns per client

Segmented, scheduled broadcasts with credit cost shown before send, and history that stays with that client's number.

No-code bots for client lead-gen

Visual flows for qualification, FAQs and bookings. Build the pattern once, adapt it per client vertical.

Reports built for client decks

Delivered, read, replied and credit cost per campaign, four numbers you can read off the screen into a monthly review.

API and webhooks underneath

For clients with dev teams: REST API, API keys and webhooks into their CRM, with your agency still operating the channel.

Template patterns agencies reuse across clients

Real-estate client, site-visit follow-up (marketing): "Hi {{1}}, thanks for your interest in {{2}}. Site visits this weekend are open for 11 am and 4 pm slots, reply SAT or SUN and we'll confirm yours. Price list and floor plans attached." The same skeleton serves every property developer on your roster.

Retail client, festive offer (marketing): "{{1}}, the {{2}} sale at {{3}} starts Friday: flat 30% on last season and fresh arrivals in store. Show this message at billing for an extra 5%. Reply STOP to opt out." Swap the brand, the hook and the segment; the structure survives.

Clinic client, appointment reminder (utility): "Reminder: your appointment with Dr {{1}} at {{2}} is tomorrow at {{3}}. Reply YES to confirm or CHANGE to reschedule." Utility templates like this are cheap to send and are usually the first automation that makes a local-business client feel the retainer is working.

Keep a private library of approved patterns per vertical, the template examples guide is a good base, and client onboarding drops from weeks to days.

How whatsapp api for agencies works in Growcord, step by step

How an agency onboards its first client

  1. Connect the client's number

    Link it to the WhatsApp Business API through Growcord, ideally under the client's own Meta Business Manager for clean ownership.

  2. Add your team with roles

    The account manager gets campaign and inbox access; billing and org settings stay with you.

  3. Set up templates, segments and flows

    Adapt your vertical's proven templates, import the client's opted-in list with tags, and wire the lead-qualification bot.

  4. Run the first campaign and send the report

    Schedule the send, watch delivered/read/replied fill in, and put the numbers, including cost, in front of the client.

What it costs to run clients on Growcord

Plans scale with numbers and volume: Basic at ₹299/month (₹99/month billed yearly) suits a first pilot client; Commerce at ₹1,999/month (₹999 yearly) and Enterprise at ₹5,999/month (₹2,999 yearly) carry the multi-number allowances a working roster needs, with add-ons for growth, extra number ₹299/month, extra team member ₹149/month, extra 1,000 conversations ₹399/month. Meta's conversation fees are billed as credits at Meta's published rate with zero markup, visible before every send, so client campaign budgets stay predictable.

For scale: Wati's entry Growth plan is listed at ₹2,499/month on its pricing page (checked August 2026), which is more than Growcord's Commerce plan costs for a whole roster.

Subscriptions carry a 7-day unconditional money-back guarantee, if the first client pilot doesn't land, you ask and the plan fee comes back; unused message credits stay in your wallet, and conversations already delivered aren't refundable because Meta has already charged for them. The pricing page shows which plans include how many numbers and seats, and the providers comparison puts the India options side by side.

WhatsApp API for Agencies capabilities included with Growcord

Pilot one client on the free tier this week

1 number and 50 conversations a month free, enough to prove the channel to a client before either of you commits.

Start free, no card needed

Why Growcord

What you get here that you don't get elsewhere

0% markupOn every message you send

Meta's rate is what you pay. We earn on the plan, never on your traffic.

₹99/monthEntry plan, billed yearly

The names you know start at ₹1,500–₹2,499 for the same channel.

CRM includedNot a paid add-on

Contacts, tags, pipelines and tickets on every plan, including the free one.

AI + botsAnswering at 2am

Drag-and-drop flows for the routine asks, AI for everything they miss.

Frequently asked questions

Can I manage multiple clients' WhatsApp numbers in one account?

Yes. Growcord supports multiple WhatsApp numbers under one organisation, plan-gated, with extra numbers at ₹299/month. Your team switches numbers inside one dashboard, and because every campaign is sent from a specific number, each client's templates, history and reports stay separate.

Is Growcord white-label for agencies?

No. Clients who log in would see the Growcord name, there's no rebadged reseller panel. Most agencies on the platform operate it themselves and deliver campaigns, bots and reports as a service, which needs no white-labelling. If reselling a branded platform is your core model, you'll want a different product.

How do I bill clients for WhatsApp campaigns?

However you like. Growcord bills your agency (Razorpay, GST invoice), and Meta's fees appear as credits at cost with zero markup, visible per campaign. Since you can see the true delivery cost of every send, pricing a retainer, a per-campaign fee or a cost-plus model is straightforward arithmetic.

Can account managers run campaigns without a developer?

Yes. Templates, segments, scheduled campaigns, auto-replies and bot flows are all built in the dashboard with no code. The REST API and webhooks exist for clients who want their CRM or backend connected, but a typical retainer, broadcasts, lead-gen bot, shared inbox, never needs a developer.

What happens to the number if a client leaves?

If you connected the number under the client's own Meta Business Manager, which we recommend, the number and WhatsApp Business Account remain the client's Meta assets, so handover is clean: they take their number to whatever platform they choose next. That professionalism is also a selling point when you pitch.

Do clients see Meta's conversation charges?

Only if you show them. Credit costs per campaign are visible to you in the dashboard; what you pass through and how you present it is your commercial decision. One workable approach is to share the delivered/read/replied report with the Meta cost included. It is verifiable against Meta's published rates, and price your management fee separately on top.

Why businesses pick Growcord

Official WhatsApp Business API

Built on Meta's Cloud API, the sanctioned channel, not a modded app. No number-ban roulette.

Indian pricing, GST invoice

Plans from ₹99/month billed yearly. Paid in ₹ via Razorpay, with a proper GST invoice every time.

Free tier, no card needed

1 number and 50 conversations a month to prove it on real customers before paying anything.

Support from New Delhi, in IST

A real team on email and WhatsApp, Monday to Saturday 10:00–19:00 IST, not a ticket void.

Talk to us

Get set up on WhatsApp this week

Tell us what you sell and how many customers you message. We'll reply on WhatsApp with the plan that fits and, if you want it, walk you through the Meta approval step.

  • No sales call unless you ask for one
  • Answers from the team that builds it, in IST hours
  • Free tier available. You can start before you decide

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